Essays & build notes04 / 04

Writing

September 6, 2026

What should a company AI believe about itself?

On working beliefs, permission to act, and how to test whether a company AI makes better decisions.

Company intelligence02 / 04

Sho

I’m building Sho around a question about AI and how companies work.

If an AI can have thoughts about the company it works for, and about itself, does that lead to better alignment and outcomes for the company?

I want it to hold beliefs about the company and its own work, with some account of what supports those beliefs and what remains uncertain. Those beliefs should develop across conversations and tasks, and change as it learns.

WritingWhat should a company AI believe about itself?

About01 / 04

Peter
Campbell

I founded SaucerSwap Labs and I’m building Sho.

At SaucerSwap, I work on product, engineering, partnerships, and running the company. With Sho, I’m working on AI that can develop its own understanding of a company and its role in it.

ShoCompany intelligence SaucerSwap LabsTrading on Hedera

WritingWhat should a company AI believe about itself?

I also studied music and film, including directing at Columbia University.

Hedera03 / 04

SaucerSwap Labs

I founded SaucerSwap Labs.

We work on SaucerSwap, an open-source trading protocol on Hedera, and the software people use to access it. People use the protocol to swap tokens and supply liquidity to trading pools.

My work includes product, engineering, partnerships, and running the company.

SaucerSwapsaucerswap.finance Protocol overviewHow swaps and liquidity pools work Developer guidesIntegrating with the protocol V2 contractsPublic source code · SaucerSwap Labs